Kaz Yamanouchi
Sports Marketing
Creating the Future of Global Business Through the Power of Sports
My mission is to foster cultural and industrial exchange across borders, supporting global business development with sports at its core. I actively export industries imbued with Japanese tradition and innovation to the world, primarily North America, while simultaneously re-importing new cultural values to pursue mutual economic development. Armed with rich experience and a unique network, I provide solutions that overcome language and cultural barriers, offering comprehensive support from proper brand strategy formulation to execution. I will continue to create new value globally, using sports as a bridge for international business.
Work Experience
- B-Global Agency, Vice President
- Based in Los Angeles, engaged in athlete contract negotiation and management, marketing, and sponsorship sales, primarily in MLB, tennis, and action sports for a sports agency.
- Led sports business consulting for Japanese companies in the U.S. market (e.g., advising on overseas strategy, business strategy formulation).
- Engaged in planning and operating domestic and international sports events, including international skateboarding events.
- B-Adaptive Foundation, Co-founder, Director
- Co-founded an NPO in California, USA, to support disabled sports. Led the planning and operation of international wheelchair tennis events and sponsorship.
- Sompo Japan Insurance Inc. (now Sompo Japan Nipponkoa)
- Responsible for corporate sales to large enterprises.
Education
- Fordham University School of Law (Master of Laws)
- New York University (NYU) (MS in Sports Business)
- Waseda University, Faculty of Law